Avatar to set new box office record

The Hollywood blockbuster Avatar has already grossed more than a billion dollars worldwide. And despite the high ticket price in China -- watching it in 3D will cost you 120 yuan, or 17.6 U.S. Dollars -- the attraction of feeling that you're right there among the action is pulling audiences back to the cinema.

The bitter winter chill didn't keep people from a chance to watch lanky, blue, 3D aliens in the latest box office hit. Tickets sold fast for Avatar on Friday at Beijing's Sanlitun Megabox cinema.

Opening night ticket sales for Avatar set a new record in China on Monday, reaching around 5 million U.S. Dollars.

This is not director James Cameron's first success in China. His 1998 movie Titanic set a box office record grossing 52.7 million U.S. Dollars, a record that held until last year when the Transformers sequel and 2012 hit cinema screens.